Gathering knowledge about your company’s competitors and industry has never been easier. This practice, known as “competitive intelligence,” can help you stay nimble and drive innovation. But before you dive in, establish a competitive intelligence policy. It should abide by four principles: 1) Be authentic about your identity, 2) Respect formal agreements (such as noncompetes), 3) Comply with the law, and 4) Monitor third-party consultants carefully. Please contact our firm for help integrating competitive intelligence into your profit enhancement goals.